4 Reasons Game Localisation is Essential

We have spoken about this a lot over the years, but the message only increases in its importance. Localisation remains a critical factor in boosting any businesses’ success and game localisation is critical to the industry

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4 Reasons Game Localisation is Essential

How video can help you win overseas customers

In this article we are exploring videos as a marketing tool that can encourage more potential clients to do business with you. Videos evoke emotion that no other media can and if you haven’t considered it yet, you are definitely missing out.

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The importance of translation in our digital world

In today’s ever-changing world of technology, it is essential to keep up to date with the latest trends. This is even more important for companies, as nowadays, digital media is a key factor for business strategy creation and electronic communication with customers.

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Chinese Film Industry Fails to Follow France’s Success

By Maëlle Alquezar Chinese films struggle to catch on with overseas audience. According to a report released by the Academy for International Communication of Chinese Culture (AICCC) and Beijing Normal University (BNU), one of the main reasons behind this flop is related to inadequate subtitles. While China’s domestic box office has been booming for theRead More »

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Māo: The Purrfect App for Translating Your Cat’s Language

By Maëlle Alquezar Have you ever wanted to communicate with your cat and understand everything he/she is trying to tell you? Nothing could be easier with a new Chinese mobile app which will be released in the coming months. Māo is an app that translates cat body language from videos recorded with the camera andRead More »

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Could Google Glass Replace Interpreters?

By Emma Clarke How far away are we from being able to take pictures, read the news, and speak foreign languages without even having to bother to pick up a smartphone? Google’s “How It Feels [through Glass]” video shows how easy it will be with Google Glasses to instantly say “delicious” in Thai. So doRead More »

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French Cinema’s Success in Britain

By Maëlle Alquezar French cinema has managed to break all previous records in the UK. French-made or French language films have experienced a 157% increase in terms of attendance in 2012 compared to 2011, which was the most successful year for the French box office for the past decade. According to the cinema organisation Unifrance,Read More »

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Are you Part of the Second Screen Generation?

By Emma Clarke Hello there! Are you reading this on your smart phone or laptop? Are you also watching TV by any chance? If you did answer yes to both those questions, or if you often surf the web while you watch TV… Congratulations! You are officially part of the Second Screen generation. ‘Second Screen’ isRead More »

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Smartphones Just Got Smarter – New App Translates As You Talk

By Edoardo Martoni NTT Docomo, Japan’s largest mobile network, launched a new phone translator app on 1st November that will offer both voice and text translations of phone conversations in real-time. At the moment it converts Japanese to English, Mandarin and Korean, but other languages like French, German and Italian will be added in theRead More »

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