By Sarah Jenkins
The leisure industry week is the UK’s leading exhibition for the leisure industry. It was founded in 1989 and in this year’s trade show Wolfestone will be there.
The trade show takes place over 3 days in September at the Birmingham NEC and covers six leisure sectors:
Play and Attractions, Health and Fitness, Pool and Spa, Eat and Drink and Leisure Facilities and Sport.
According to Local Government Executive (Excel Publishing Company) the leisure industry week’s current market value is approximately £3.77 billion, this has increased by 3 % on the previous 12 months. The global leisure market generated nearly $2.3 million (£1.5 million) in 2010. The industry is expected to record an annual growth of over 4% through 2015 to reach almost $2.8 trillion (£1.9 trillion).
The leisure industry is emerging from a tough period, but continues to face challenges with public spending cuts and inflation maintaining the pressure on the labour market and consumer disposable income.
If you’re looking to expand your leisure industry business globally we can offer you various translation services, in over 150 languages. By translating your business services into other languages this breaks down the language barrier and will attract potential customers.
Statistics from Common Sense Advisory show that 56% of overseas customers stated that having information in their own language is more important than price, and 72% would be more likely to purchase if information is in their language.
Communication is a key factor that Wolfestone is committed to and we are also committed to providing our clients with all types of quality translation services. We have worked with major companies from the leisure industry such as the Hilton, English Ballet and Marriott Hotel Group that trust us for our service quality.
If your business has plans for overseas expansion, providing services in more than one language can enable your business to branch out and stand out from competitors.
Do you think languages add value to the leisure industry? Have you purchased leisure products from abroad?
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