With the eCommerce Expo being launched at the Olympia in London next month, this is a great opportunity for businesses to gain the latest industry insights. Keynote speakers such as Dave Coplin of Microsoft and Joe Pulizzi the founder of Content Marketing Institute means the two-day-event is bound to attract a lot of attention from UK-based and international companies. In this day and age, eCommerce is becoming increasingly popular. The ease of purchasing or selling goods and services via the internet has reached a worldwide phenomenon.

Raise your hand if you are guilty of online shopping. The beauty of which, especially in Britain currently, means it can be done from the comfort of your own home instead of the windy, grey sideways-rain we’re accustomed to.

DKNY have expanded their international reach by evolving as an eCommerce businessAccording to Dave Chaffey of Smart Insights, there was an increase in eCommerce sales from £52.72 billion in 2014 to £67 billion in 2016. In addition to this, it is predicted that the growth of eCommerce sales will grow to £86.96 billion in 2019. This applies especially to large corporations; their success, however, is not a mystery. The triumph of certain companies over others is mainly down to their marketing and advertising dexterity. Reaching out to potential customers in their native language would be the ideal first step in establishing a good connection with foreign audiences.

How to expand your business to global and international markets

Translate your website:

All eCommerce companies can benefit greatly from translation services, especially if they are looking to expand into the global market. Having websites translated in many different languages will prove beneficial as customers prefer to browse websites in their native language. Studies conducted by the Common Sense Advisory have shown that 72.1% of customers had spent the majority of their internet browsing time on websites that were in their native tongue. In addition to this, more than half of consumers stated that the facility to access information in their language was more of a priority than cost.

At Wolfestone, we have a cost-effective solution to take out the stress of website translation for you. Our software connects with Drupal and WordPress, two of the most common CMS systems, and offers the following benefits:

  • Hassle-free translation: no more email exchange of content
  • Quick turnaround: no copy and paste of existing content into spreadsheets and no formatting significantly reduces the time spent on website translation
  • No technical know-how required: simply allow our software to connect with Drupal and we do the rest; we can even connect it up for you if your developer hasn’t got the time to
  • Savings: all our clients benefit from our existing savings tools like our loyalty packages and advanced translation tools
  • Additional review cycle: purchase our post-translation review package to have all your formatting and link-building checked
  • Integrated alert system: automatic alerts when new content is added to website

Localise your social media accounts for contemporary marketing of your eCommerce business

Localise your social media accounts

As previously mentioned, translation brings about many benefits for eCommerce companies. However, localisation goes a step further in terms of international and global marketing. For example, in the Middle East, it would be offensive to put certain images up on billboards even if they are for advertising purposes. Another aspect of localisation would be to consider regional dialects. Although translation is an effective tool, considering dialects is even more so as in many countries there are a wide variety of vernaculars.

Just Landed, a website dedicated to helping people move abroad, states that there are over 720 dialects within in India alone. This just goes to show the importance of considering localisation when looking to expand any business globally.

It can be said that eCommerce is the foundation of most if not all businesses in this day and age. In addition to this, having your eCommerce content translated is a good idea to get a head start. The best way to begin this endeavour is to have a language partner you can trust, like us.

Meet Glen and Elliot at the eCommerce Expo to find out how beneficial website localisation and multilingual SEO can be for you. 

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by Abdallah Sultan

Abdallah Sultan is a Swansea University student currently doing a placement as a marketing intern at Wolfestone. Abdallah studies Accounting, but is interested in trying out different roles to feel out what suits him best. He has worked successfully in marketing, accounts and project management, showing his skills are adaptable for each position.