By Maëlle Alquezar
Sales of Italian cured meats are growing abroad. Indeed, exports exceeded 138.440 tonnes, increasing by 3.8% in 2012, and have broken records in terms of value, growing by 7.2% to 1.116 million euros (i.e. £956 million).
Exports outside the EU particularly contributed to this trend. While Italian cured meats exports increased by only 1.3% in terms of volume and 4.6% in value in the EU, they grew by 12.7% in volume and by 16.5% in value in markets such as the United States, Japan, Canada, Russia and Hong Kong.
Exports to the United States exceeded 5.890 tonnes, a growth of 21.5% in 2012, reaching 68.1 million euros (i.e. £58.5 million) that is to say a 29.7% increase. Last year, in terms of volume, sales in Canada rose by 21.5%, in Russia by 33.9%, and in Hong Kong by 23.1%. Whereas with regards to value, sales in Canada increased by 24%, in Russia by 24%, and in Hong Kong by 20.8%. Brazil appears to be one of the most promising markets with a 17.9% increase in volume and a 23.6% increase in value.
However, Italian cured meats exports didn’t really succeed in the EU due to the economic crisis and the fall in the number of consumers. Despite the economic climate, the trend remains positive as the 2012 sales soared by 1.3% to 105.900 tonnes, reaching 852.3 million euros (i.e. £732 million).
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