The Medium and the Message

“Word of mouth is back. When society cut the close personal and business ties that existed in older, smaller communities, people became like ants scattered around on a picnic table – really busy, really strong, but too far apart from one another. Now, the power of social media can allow all the ants to gatherRead More »

Read More

Why Your Website Matters

The importance of e-commerce these days cannot be overstated. This is because an online presence does not exist within traditional geographical boundaries and is, instead, open to the entire world, and able to reach people it would never have before been able to. Whilst the potential for websites to reach new customers is immense, thereRead More »

Read More