Luxury Advertising Banned in China

By Maëlle Alquezar According to the global management consulting firm McKinsey, China is the world’s second luxury market behind the United States. Sales of luxury products are expected to double by 2015, meaning that China will rank first in the world. These figures do not take into consideration that purchases abroad account for a quarterRead More »

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Part 3: Will my business be competitive in China?

By Emma Clarke Exporting to China may be daunting for small businesses. Surely in such a large country it helps to be able to have a large presence and set up lots of new stores? Well, as we discussed in Part 1; the future of retail in China is e-tail – not bricks and mortar.Read More »

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Why Fiat Failed to Export to China for 30 Years

By Maëlle Alquezar China is a goldmine for car manufacturers. Since 2009 it has been the world’s largest car market. The car industry has experienced record sales for the past few years in China. But Fiat was not part of this phenomenon. Let’s find out why the Italian Group failed for over thirty years toRead More »

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