Transcreating Colours: Stay in the Black!

By Maëlle Alquezar Expressions including the colour black can be positive or negative. Each culture has its own interpretation of colours and that should be taken into consideration when launching a product or redesigning a website for a foreign audience. What about you, what do you think of the colour black? Freud would have probably saidRead More »

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Transcreating Colours: Seeing Red

By Emma Clarke and Katy Burgess Passion. Anger. Danger. That’s what Westerners see when they spy a scarlet symbol. But what about other countries? When transcreating a website for example it’s important to take other cultures into account. After all, transcreation is about being faithful to the ‘feel’ of the original. It’s amazing how manyRead More »

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