Why Argentina Needs to Beef Up Its Export Strategy

By Maëlle Alquezar Argentine steaks are renowned worldwide. However, beef exports have significantly decreased for the past few years. Let’s find out the reasons behind its decline. Nowadays, even less than 7% of Argentine steaks are exported. This figure is very surprising given that Argentina was the world’s third largest beef exporter in 2005. Today,Read More »

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Exporting to Thailand

By Maëlle Alquezar Thailand is a huge market for exporters. With 67 million inhabitants, Thailand is the second largest economy in Southeast Asia. And it also has a strong trade and investment relationship with the UK. In 2011, UK exports of goods increased by 28% compared to 2010. Even if its economy suffered from theRead More »

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Transcreating Colours – Don’t be Blue!

By Danika Thomson We know that colour is an important marketing tool, connecting the viewer with an object more quickly than any other identifying feature. It helps to shape the customer’s feelings, perceptions and responses to your product or service. So with a major shift in the global competitive market, and forecasts showing that 70%Read More »

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Increasing Revenue in Foreign Markets

An Export Case Study We recently helped one of our clients (Quantum CAD – a specialist electronics design company) to increase their overseas sales by 35%. The client approached us because they were attending a trade show in Germany, and needed their promotional materials translated into French, German, Italian and Dutch. We advised the clientRead More »

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IKEA’s Three Key Ideas for Success

This article looks into the reasons for IKEA’s success. In the book ‘The IKEA Edge’ Anders Dahlvig describes three key ideas that were at the heart of IKEA’s popularity.

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Coca-Cola: A Masterclass in Targeting

If you’re looking for a targeted and well-researched approach to Global Marketing, look no further than Coca-Cola. This is transcreation at its best.

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A Lesson in Partnership From Tesco

his week, in contrast to failures in Japan and the USA, we take a look at how Tesco used strategic partners to make a success of market entry initiatives in South Korea and Thailand.

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Wolfestone’s Guide to Doing Business in Qatar

When stepping into a new culture for a business meeting, you want to be sure you give yourself the best chance for success. In Arabic countries such as Qatar greetings are very important, and here are some tips to get you started: • The most common greeting is Salam alaykum – peace be upon you.Read More »

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