Transcreating Colours: Want More of the Green Stuff?

By Araks-Naomi Zainali Exporting abroad? Colours are easily overlooked when transcreating marketing materials, but bear in mind that each can carry a range of opposing associations. While at one end of the world a colour can herald goodwill and invite friendship, at the other it can cause unintended, lasting offence. An accredited transcreator can adviseRead More »

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