Why I’m Lovin’ McDonalds’ Export Strategy

By Maelle Alquezar McDonalds is thriving and keeps expanding across the globe. What’s McDonalds’ secret recipe? There are two main reasons behind its success: its business model and its ability to adapt and innovate. Indeed, the company leaves nothing to chance and make sure to be keep themselves informed of new trends, when they’re not providing the innovations themselves.Read More »

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Coca-Cola: A Masterclass in Targeting

If you’re looking for a targeted and well-researched approach to Global Marketing, look no further than Coca-Cola. This is transcreation at its best.

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The Medium and the Message

“Word of mouth is back. When society cut the close personal and business ties that existed in older, smaller communities, people became like ants scattered around on a picnic table – really busy, really strong, but too far apart from one another. Now, the power of social media can allow all the ants to gatherRead More »

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