Wolfestone Guide to Doing Business in Russia

By Sandra Federspiel About Russia Russia, also known as the Russian Federation, is the largest country in the world and has a large population with over 140,000,000 people. Russia is a vast and diverse nation that after several decades of communism continues to evolve politically and economically. With one of the world’s largest resources ofRead More »

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Google isn’t Global?

By Maëlle Alquezar Google is the world’s most popular search engine with over 65.2% of the market share worldwide. However, there are notable exceptions such as in China where Baidu has over 85% of its market share. Google is also well behind its competitors in other countries, including Russia. Yandex, the main competitor of Google,Read More »

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Why Danone Succeeded in Russia

By Maëlle Alquezar The figures have been published. The food company Danone Unimilk has once again succeeded in its drive to export to the Russian market. In 2012 its turnover increased by 5% compared with 2011, with a figure of 79 billion RUB (i.e. £1.65 billion). What are the reasons behind its success? Different factors haveRead More »

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Easter Celebrations Around the World

By Araks-Naomi Zainali The Easter story of death and resurrection unfolds over the coming weeks, with its promise of hope, forgiveness and rebirth.  But while the narrative remains the same across the Christian world, ceremonies, celebratory foods and fun traditions vary from place to place. For the Russian Orthodox Church, which observes the Julian calendar,Read More »

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Russia Says Nyet to Facebook in Favour of Vkontakte

By Emma Clarke  Social media is crucial when you translate a website into a different language. If you want to develop a relationship with your customers, speaking their language is the bare minimum. Surely that’s easy right? Isn’t Facebook universal? Well, not quite yet. Whereas previous rivals trying to crack the foreign market like Google’sRead More »

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