Exporting to China? Get Clued Up On Qzone

By Maëlle Alquezar Online communication is essential when trying to export your concept abroad. Keep in mind that China blocks social media such as Facebook, Google, YouTube and Twitter so you should definitely be familiar with which social media sites are successful there. Qzone is one of them. It is arguably the most popular socialRead More »

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Russia Says Nyet to Facebook in Favour of Vkontakte

By Emma Clarke  Social media is crucial when you translate a website into a different language. If you want to develop a relationship with your customers, speaking their language is the bare minimum. Surely that’s easy right? Isn’t Facebook universal? Well, not quite yet. Whereas previous rivals trying to crack the foreign market like Google’sRead More »

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Bienvenue/Wilkommen/Welcome to Twitter Pope Francis

by Emma Clarke “Dear friends, I thank you from my heart and I ask you to continue to pray for me. Pope Francis.” Short and sweet; Pope Francis’ first tweet is just like all tweets should be. However, there’s more to Twitter etiquette (Twittiquette?) than reducing your thoughts and wishes to 140 characters. If youRead More »

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The Medium and the Message

“Word of mouth is back. When society cut the close personal and business ties that existed in older, smaller communities, people became like ants scattered around on a picnic table – really busy, really strong, but too far apart from one another. Now, the power of social media can allow all the ants to gatherRead More »

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