Transcreating Colours: A Round Up

Transcreating Colours: Seeing Red Transcreating Colours: Could Orange Give Your Business Extra Juice? Transcreating Colours: Yellow Transcreating Colours: Want More of the Green Stuff? Transcreating Colours: Don’t be Blue! Transcreating Colours: A Purple Patch Transcreating Colours: Think Pink Transcreating Colours: Could White be Right? Transcreating Colours: Stay in the Black! For more information about Wolfestone services:Read More »

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Transcreating Colours: Think Pink

By Sarah Nana If you want a colour which suits every country, you can’t go wrong with pink. Indeed, pink is one of the only colours that has no negative connotations no matter which country you’re targeting! The lighter shades of pink remind people of their childhood in Western countries; and it is also theRead More »

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Black and Tan Trainers. Just don’t do it.

By Emma Clarke  Nike’s intentions were positive. They planned to release “Black and Tan” trainers to commemorate St. Patrick’s Day – the colours of Guinness you see! However, unfortunately no one at Nike realised the historical significance behind those words. The “Black and Tan” force, so called due to their uniform, was group of 8,000Read More »

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Transcreating Colours: Could Orange Give Your Business Extra Juice?

By Emma Clarke Orange has very high visibility so it is often used for road safety equipment such as traffic cones and traffic lights. In a business setting, many websites and shops use orange to alert customers to special offers and money off deals. Many brands choose orange because it’s a warm colour associated withRead More »

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Transcreating Colours: A Purple Patch

By Maëlle Alquezar The interpretation of purple – as with every colour – is really cultural and psychological. In Western countries, the colour purple is associated with dreams, music and spiritual fulfilment. It represents the imagination and spirituality. It is also the colour of royalty in several European countries: for instance it is used byRead More »

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From Oil to Entertainment: How Exports Have Changed Since Thatcher

By Danika Thomson Since the day of her death on April 8th 2013, there’s been no getting away from the various opinions being batted back and forth in the British media about the former Conservative Prime Minister, the ‘Iron Lady’ Margaret Thatcher. However, whether for or against, what is true is that the policies implementedRead More »

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Transcreating Colours: Stay in the Black!

By Maëlle Alquezar Expressions including the colour black can be positive or negative. Each culture has its own interpretation of colours and that should be taken into consideration when launching a product or redesigning a website for a foreign audience. What about you, what do you think of the colour black? Freud would have probably saidRead More »

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Why I’m Lovin’ McDonalds’ Export Strategy

By Maelle Alquezar McDonalds is thriving and keeps expanding across the globe. What’s McDonalds’ secret recipe? There are two main reasons behind its success: its business model and its ability to adapt and innovate. Indeed, the company leaves nothing to chance and make sure to be keep themselves informed of new trends, when they’re not providing the innovations themselves.Read More »

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Transcreating Colours: Yellow

By Maëlle Alquezar What does yellow bring to mind? Some will immediately picture the sun, energy and happiness while others will think of jealousy, dishonesty and weakness. Yellow has so many different meanings depending on the culture of the country but also on personal experiences and feelings. It has to be used very carefully andRead More »

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