By Arek Estall

Buying OnlineCustomers are becoming more and more sophisticated.

Recent research from Hitachi Consulting shows that 90% of customers regularly research products online.  And 86% of customers are willing to walk out if the product is not in stock or needs to be ordered in.

That means if products and services are not readily available, you might just lose potential customers to competitors.

And with potential customers all around the world, can you afford to wait to respond to enquiries because of the time difference?

24/7 is a big investment, but by spreading out your workforce, you might be able to manage workload better, and grow your business into new global markets.

Do you think businesses of the future will be open 24/7?

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