Marketing is a hugely importance aspect of business. These days, consumers tend to have a great deal of choice between different product and service providers, so if your firm’s to gain a competitive edge, it’s important you do your upmost to boost your appeal and profile among your target audience.

Of course, if you’re operations extend overseas, you might need to take advantage of a translation company to help you achieve your goals. Thankfully, whether you’re after French translations, Spanish translations or anything else, you shouldn’t struggle.

Boosting your marketing efforts

Meanwhile, like many firms, you might be looking to ramp up your advertising over coming months. According to the latest IPA Bellwether survey, among the enterprises it polled, a considerable number were looking to revise their marketing budgets up. The firms suggested this was in response to new product launches and expectations of better economic conditions. Also, higher rates of return on investment were cited as a factor.

IPA Bellwether noted that 22 per cent of the firms it surveyed reported an upward revision in the first quarter of this year, which resulted in a net balance of one per cent. This was higher than the 0.6 per cent increase recorded during the final three months of last year.

Encouraging signs

Responding to the findings, IPA president, executive chairman and partner Nicola Mendelsohn remarked: “It’s encouraging to see that marketing budgets are up again for the third quarter running, leading to the first rise in annual spend in four years.

“Business confidence is returning which is also welcome news. Companies have also set their budgets higher for 2012, albeit with a much greater degree of caution than in recent years due to the continuing uncertain economic climate.”

Making sure your marketing pays off

However, simply increasing your spending on advertising may not pay off unless you ensure you go about this in the right way. After all, marketing is a tricky business in any language and if you’re trying to promote your goods or services to people in foreign tongues, it can be even harder.

This is why it may be a good idea for you to use a translation company like us here at Wolfestone. We’re experts when it comes to French translations, Spanish translations and so on and our professional translation services can help you ensure your adverts, brochures, press releases and so on convey the information you want to get across accurately and effectively.

Excellent rates

Meanwhile, despite the quality of our professional translation services, they are also great value for money. This means you won’t have to break the bank in order to make the most of them.

To find out more about how we may be able to help you get your message across to foreign language speakers in the best way possible, just take a look around our website or get in touch.

Even the biggest brands have made translation errors in the past, so it’s crucial you don’t ignore the importance of this issue. It could harm your brand if you do.

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