There are many keys to success for businesses, but one of the most important of these is truly understanding a target audience. Simply picking a demographic and marketing towards them is not quite enough, as within any demographic there will be certain sub-demographics that completely change the way in which a marketing campaign should be run.

One such example of this is cultural differences that may exist between people of the exact same age. In different countries things may be done totally differently, a fact that some companies are well aware of. However, it is often not considered that even in our country different areas may be culturally totally different, and to get the most out of any campaign, being able to target these areas is equally as important.

Attracting more people from different backgrounds and cultures may seem like a hard task, but there is an easy place to start