Wolfestone Blog

We explore why it’s crucial to talk to customers in their own language. It’s about investing in full localisation that proves you know your customer.

Lego is officially the world’s most successful toy brand. Find out how a savvy international export strategy helped it become such a beloved brand.

Need to boost your food and drink exports? Multi-award winning translation company Wolfestone gives 3 reasons why website translation could help.

Allow us to take you through the top 3 mistakes to avoid when crafting the perfect global product launch plan, so that you can hit the ground running when it comes to your international launch.

Is offline marketing and advertising making a comeback? Social media and online ad space is here to stay but traditional methods shouldn’t be overlooked.

Zara is one of the biggest names in stylish affordable clothes. How? By using a unique business model that integrates a seamless localisation strategy.

Eyeing overseas markets as the next step for your business strategy? Then it’s definitely time to start thinking about global e-commerce.

Continuing economic growth in Latin America means that many of the region’s countries have begun to establish themselves as up-and-coming business hubs.

It’s an international brand synonymous with luxury and boasts editions in 23 languages. So why did it take so long for Vogue magazine to launch in the Middle East?

Turn back the clocks and take a look at how Valencia’s orange traders utilised a product localisation strategy to send their citrus fruit global.