2 Powerful Ways to Tap into the Nigerian Market

It is the will of every business owner or someone who plans to venture into Nigerian Market to be successful and break barriers. However most people go into it having the idea that everything will just play out nice and smoothly.

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From Oil to Entertainment: How Exports Have Changed Since Thatcher

By Danika Thomson Since the day of her death on April 8th 2013, there’s been no getting away from the various opinions being batted back and forth in the British media about the former Conservative Prime Minister, the ‘Iron Lady’ Margaret Thatcher. However, whether for or against, what is true is that the policies implementedRead More »

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Transcreating Colours: Want More of the Green Stuff?

By Araks-Naomi Zainali Exporting abroad? Colours are easily overlooked when transcreating marketing materials, but bear in mind that each can carry a range of opposing associations. While at one end of the world a colour can herald goodwill and invite friendship, at the other it can cause unintended, lasting offence. An accredited transcreator can adviseRead More »

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Should International Students Change Their Name?

By Gwenllian Jones, Project Manager at Wolfestone One of the most difficult and frustrating things for a student planning a trip abroad is how to deal with the pronunciation of their name within the host country. As a recent graduate in Modern languages who embarked on the long-awaited ERASMUS year abroad, I had the difficultyRead More »

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Welcome To Wales, Ki Sung-Yueng

When footballer Ki Sung-Yueng arrives at the Liberty Stadium this weekend to set the seal on his transfer from Glasgow Celtic to Swansea City, he’ll be completing a journey of far more than a thousand miles.

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The Medium and the Message

“Word of mouth is back. When society cut the close personal and business ties that existed in older, smaller communities, people became like ants scattered around on a picnic table – really busy, really strong, but too far apart from one another. Now, the power of social media can allow all the ants to gatherRead More »

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