Wolfestone Blog

By Arek Estall To .de or not to .de, that is the question. Well, it all comes down to how you plan to promote your site. If you’re going to be doing short term and very direct promotions, such as advertising and attending trade shows you’ll be fine with your standard .com or .co.uk domain.Read More »

By Arek Estall Promoting a website in other countries can be a tricky business. The first consideration to make, and possibly the most important one, is how big is your budget? We work with clients from start ups to global companies, and the approaches our clients take vary depending on how quickly they want to growRead More »

If you’re looking for a targeted and well-researched approach to Global Marketing, look no further than Coca-Cola. This is transcreation at its best.

The language barrier can present itself in varying disguises. Perhaps as merely a patch of floral bedding as two neighbours of differing nationalities discuss the weather in “pigeon” English, as a troublesome thicket of foliage when a travelling Spaniard attempts to find help in St Pancras International, or even as a seemingly impassable brick wallRead More »

The UK is a cultural melting pot. Language translation is a part of many people’s everyday lives. You may not even realise it; the helpful bus conductor with a slight accent, the bank manager whose native tongue isn’t English, the Japanese student needing a little help with her university application. Language translation on every scaleRead More »

Money is tight among many firms these days and yours may be no exception. You might be finding it tough to drum up sufficient levels of custom and the harsh lending climate might be making it difficult for you to secure additional credit. During these difficult times, it is crucial that your company ensures itRead More »

There are many keys to success for businesses, but one of the most important of these is truly understanding a target audience. Simply picking a demographic and marketing towards them is not quite enough, as within any demographic there will be certain sub-demographics that completely change the way in which a marketing campaign should beRead More »