By Maëlle Alquezar
The interpretation of purple – as with every colour – is really cultural and psychological.
In Western countries, the colour purple is associated with dreams, music and spiritual fulfilment. It represents the imagination and spirituality.
It is also the colour of royalty in several European countries: for instance it is used by the British Royal Family on special occasions. In the past purple was a colour associated with the very wealthy due to the rarity of purple dye.
On the other hand, purple can also represent mourning. Back to Victorian times, black was worn by close relatives for the first year following a death and then purple or dark green were mixed with black. Purple is associated with the Christian holiday Lent because of its connotations with both royalty and mourning.
In the Asian culture, purple can also have several meanings. For instance, it represents wealth and power in Japan while purple is associated with spiritual awareness, spiritual and mental healing in China. In Thailand, widows in mourning wear purple. In Tibet, amethyst is considered as a sacred colour to Buddha.
When designing a website, it is suggested to use purple as a secondary colour so it can provide a calming effect. Certain designers suggest mixing the colour along with black, brown and white.
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