Video has become an essential marketing tool. It is a crucial way for brands to get an edge over competitors in search rankings and keep their audience engaged. Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. Evidence of this can already be found in the number of videos that are shared on YouTube alone. YouTube accounts for over 28 percent of all Google searches and 100 hours of video are uploaded to YouTube every minute. Morgan Stanley predicts that YouTube will generate $20bn of revenue by 2020, from $7.1bn in 2013.
Video can be used to introduce a company to potential overseas clients. It can also promote upcoming events and help to convey complex information more clearly. It is the best way to get a marketing message heard. Here at home, more than 82 percent of the UK web population watch online video and 65 percent of the UK online video audience is exposed to video ads each month.
Video is eye-catching, entertaining and effective. It can stimulate viewers in ways that is impossible to do in text and convey more emotion. Research indicates that video on the web has 41% higher click through rate than plain text. That’s because video can simultaneously stimulate auditory and visual senses. That in turn improves overall website experience, while increasing levels of interest and time spent on a website. Video content can also increase the chances of front page Google ranking by 53 times.
Research also shows that authentic video increases conversion rates, reduces bounce rates, and has an overall positive effect on your sales. Retail videos on a webpage can increase conversion by 30 percent and 64 percent of viewers are more likely to make a purchase in an online store after viewing a video. Video promotion is over 6 times more effective than print and online. Videos are measurable and often one click away from the ‘buy’ button.
When targeting foreign audiences you can better engage them in their own language. Videos using multilingual voiceovers are appealing and can impress international clients. To find the right voice, you can browse our new interactive voiceover catalogue.
Over to you
Does your business have a YouTube channel? How often do you rely on video for reaching more customers? Tell us in the comments below.
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