Content crimes and Wolfestone's marketing team perspective

Wolfestone's marketing team, Arek Estall and Nik Andreev, were featured twice this month in one of the biggest B2B marketing websites. Content has become very important to every marketer's strategy. Especially in B2B there's a strong competition and getting the content seen by people is sometimes very difficult. This is why in past couple of years, certain content crimes emerged. Click-bait is one of the biggest content crimes of all. In it's essence in deceives the reader, making them anticipate something which at the end, isn't featured in the actual content. An attractive title that isn't relevant to the article is surely a good way of losing readers. Over-repurposing and ignoring the end user is what has also become very prevalent in content marketing. Many companies choose to produce whitepapers, blogs, infographics and host webinars and events on the same subject over a long period of time. That's when you start losing readers. Read more: Crimes against content. Four examples of click bait.